Waterloo, Iowa --- Effective business strategies for alternative agriculture ventures is the focus of three February workshops. The UNI Regional Business Center/SBDC is partnering with the Leopold Center for Sustainable Agriculture, Northeast Iowa Community College, Iowa State University Extension, UNI Local Foods Project, and UNI Strategic Marketing Services to offer three workshops for new and expanding businesses in the alternative agriculture industry.
From start-up information to market, competition and industry data, the Internet is a terrific resource for alternative agriculture businesses. "Marketing I: Research Your Idea" will be offered on Thursday, February 2 from 9 a.m. to 12 p.m. to guide participants through the process of conducting research on the web using easy to learn search tools and resources. For those individuals new to the Internet, an early bird computer course covering Internet "surfing" will precede the workshop from 8 a.m. to 9 a.m.
Through "Marketing II: Your Advertising Strategy," participants will learn how to spend, where to advertise and what to say in order to effectively and efficiently market their alternative ag products. This workshop will be held Thursday, February 9 from 9 a.m. to 12 p.m. An early bird computer training on web site "must knows" will also be held prior to this session from 8 a.m. to 9 a.m. Knowing how to find and manage a business' capital is vital for its growth and stability. On February 16 from 9 a.m. to 12 p.m., entrepreneurs can attend "Money In -- Money Out" to explore financing options for their alternative agriculture venture followed by a lesson on managing that money to increase profits.
All workshops are free to the public and will be held at The Dairy Center, Room 115, located on Highway 150 south of Northeast Iowa Community College in Calmar, Iowa. Early bird computer trainings will be held in Room 110.
Interested persons should pre-register with the UNI Regional Business Center/SBDC by calling (319) 236-8123 or e-mailing firstname.lastname@example.org.
Workshops offered in conjunction with MyEntreNet, an entrepreneurial development system.
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